STAND OUT FROM THE CROWD
Get off the sideline and into the game.
SponsorU's program goes beyond classroom learning and offers scouts a tangible, hands-on experience. You will learn to research the sponsorship and brand market, analyze opportunities for sponsorship, attend games to scout current and potential sponsorship, and bring it all together to identify sponsorship needs for professional teams, brands interested in filling those needs, and connect the two to close the deal.
SponsorUnited, SponsorU's parent company, is the only marketplace in the world connecting professional sports teams and venues interested in selling various types of advertising space such as TV/radio commercials, venue naming rights, and more, to brands across the globe. SponsorUniversity is able to leverage this resource to provide students, aka scouts, with a one-of-a-kind experience.
WHAT YOU CAN EXPECT FROM SPONSORU
Each week SponsorU hosts live training on a specific area of sports sponsorship. Whether it's naming rights, sponsored segments or plays, entitlements and rights, and more, SponsorU prepares you for your research and analysis by building on your knowledge.
Regular webinars by industry professionals will provide you with a behind-the-scenes view of how sponsorship, sports, and brands intersect. You will have the opportunity to learn how some of SponsorU's very own are now applying their program experience in the industry.
You will be paired with a Market Manager to expand on your live training and projects. During a weekly one-on-one, you will have the opportunity to ask questions, participate in additional projects as your time allows, and explore ways to fully integrate with SponsorU.
WHAT SPONSORU EXPECTS FROM YOU
We ask for you to commit 15 hours per week to the program. With a flexible schedule, you can work around your school schedule and still enjoy the benefits of our program.
One of the greatest benefits of SponsorU's program is the ability to participate from anywhere in the world. You are not limited by geography. We have scouts worldwide.
To analyze TV and radio broadcasts, you will need access to local stations, not the national broadcasts. You don't have to own a TV or radio, you'll just need access to one.
WHAT YOU'LL DO WITH SPONSORU
Conduct in-depth research on digital sponsorship through professional and collegiate team websites and social media streams.
Apply your weekly seminar content to local TV and radio sponsorship content during professional sports broadcasts to analyze the advertising space.
Attend multiple professional and collegiate sporting events to collect data on venue advertising. Don't worry, we cover the costs!